Как начать бизнес на бетонных раковинах и столах: от гаража до миллионов с Designmixtura

The video opens with an introduction to the world of handmade concrete products, focusing on sinks, countertops, and reception desks. The host visits Sergey, the founder of Designmixtura, a workshop where these unique interior items are crafted by hand. Sergey shares how he started this business from scratch, without initial capital, and how he managed to attract high-profile clients such as top restaurateurs and designers.

"Сегодняшний выпуск будет посвящён хендмейду изготовлению бетонных изделий в виде раковин столешниц и ресепшенов мы приехали на производство к Сергею..." 0
Key points:

• Handmade concrete interior products include sinks, countertops, and reception desks.
• Sergey started with no capital and built a successful business.
• Clients include well-known restaurateurs and designers.

Sergey recounts his journey starting about eight years ago, initially experimenting with small concrete items like clocks. He was studying interior design but preferred hands-on work, inspired by similar creators in Kazan. His first serious order was around 400,000 rubles, which was a breakthrough moment, making him realize he could earn more doing what he loved than working in an office.

"Тогда я понял, что могу зарабатывать не в офисе и каким-то вот любимым делом..." 4:56
Key points:

• Started with small concrete souvenirs and clocks.
• First serious order was a turning point.
• Transitioned from office work to handmade concrete business.

The video includes a tour of Sergey’s workshop, highlighting the equipment like a CNC machine used to cut molds. Initially, he worked in a friend's garage and even in a rural "kolkhoz" (farm) to save on rent. The workshop space is shared with others, with a total area of 500 m² and a modest rent of about 180,000 rubles monthly.

"У нас станок ЧПУ на котором мы режем формы... когда не было денег на аренду, я работал в колхозе..." 3:07
Key points:

• Workshop equipped with CNC machine for mold cutting.
• Early production took place in a garage and rural farm.
• Shared workshop space with affordable rent.

Sergey describes his most complex project: large flower planters on the 16th floor rooftop of an office building, costing about 5 million rubles. The project involved metal frames, heavy concrete pours (4 tons), and difficult logistics like waiting for the elevator and working in winter conditions. This project enabled Sergey to buy two vehicles, including a Ford Transit for work and a BMW X5.

"Самый дорогой заказ — 5 млн рублей... работа зимой, на улице, на шестнадцатом этаже..." 11:03
Key points:

• Large-scale, high-value project with logistical challenges.
• Required metal frames and heavy concrete pours.
• Enabled purchase of work and personal vehicles.

Sergey explains that most clients come through word-of-mouth, especially from designers working on commercial projects like restaurants. Instagram was used initially to showcase work, attracting designers who repeatedly return with new projects. Paid advertising was tried but was less effective than personal recommendations.

"Больше всего это сарафан дизайнерский... пробовал через Instagram находить, но сарафан работает лучше." 13:57
Key points:

• Word-of-mouth and designer referrals are primary client sources.
• Instagram used for showcasing but not heavily relied on for paid ads.
• Repeat business from commercial designers.

The video dives into the detailed process of making a concrete sink or countertop:

• Receiving measurements and design preferences from the client.
• Calculating cost based on materials, time, and risk.
• Designing and cutting molds using CNC machines.
• Mixing cement with quartz sand, pigments, and plasticizers with precise measurements.
• Applying the concrete mixture either by hand or with a spray gun for texture.
• Using fiberglass reinforcement for strength in thin-walled products.
• Curing the concrete under plastic to prevent cracking.
• Demolding after 24 hours, followed by grinding and polishing.
• Applying multiple layers of lacquer for protection and aesthetics.

"Мы насыпаем кварцевый песок, смешиваем с цементом, добавляем пигменты и пластификаторы... наносим смесь вручную или пистолетом..." 14:25
Key points:

• Precision in mixing and pigment dosing is critical.
• Two methods of applying concrete: hand application and pouring into molds.
• Reinforcement with fiberglass ensures durability.
• Curing and finishing steps are essential for quality.

Sergey showcases a complex project for a Siberian-themed restaurant involving concrete tables with embedded marble pieces cut by waterjet (hydro-cutting). The tables have metal edges welded and painted, and some include special features like champagne holders. These projects are highly customized and labor-intensive, with prices reflecting the complexity.

"Здесь в бетон залиты мраморные куски, металлическая полоса по периметру, сварена и покрашена... столешница стоила около 170 тысяч рублей." 30:39
Key points:

• Use of marble inlays and metalwork for unique designs.
• Hydro-cutting technology outsourced due to equipment cost.
• High price justified by complexity and exclusivity.

Sergey admits that some projects resulted in losses due to defects like cracks in sinks. He explains that concrete is a living material with variability in additives and cement quality. They offer a one-year warranty for manufacturing defects but not for damage caused by customers. Repairs can be done onsite but are limited by time constraints, especially in restaurants.

"Гарантия — год на производственные дефекты... трещины можно заклеить, но это сложно сделать быстро в ресторане." 35:32
Key points:

• Concrete products can develop cracks or wear over time.
• Warranty covers manufacturing defects only.
• Repairs are challenging due to operational constraints of clients.

The workshop ships products across Russia, including to cities like Chelyabinsk and Novosibirsk. Large, fragile panels for airport duty-free shops were carefully packed and transported by truck and plane. Sergey and his team often travel to install the products themselves, ensuring quality and proper setup.

"Отправляли бетонные панели в аэропорт, упаковывали сами, летали на самолёте для установки." 38:05
Key points:

• Nationwide shipping with careful packaging.
• Team travels for installation to maintain quality.
• Projects include commercial and public spaces.

Sergey emphasizes that his business relies heavily on referrals rather than paid advertising. He currently has orders booked about two months in advance. His annual personal income is roughly 6-7 million rubles after expenses like rent, mortgage, and other costs. He prefers to keep the business manageable and hands-on rather than scaling up with many employees.

"Сарафан работает, заказы есть на 2 месяца вперёд... доход около 6-7 млн рублей в год." 41:37
Key points:

• Referral-based business model.
• Orders booked months ahead.
• Annual income around 6-7 million rubles net.
• Prefers small team and personal involvement.

Sergey wants to develop some standard product lines to optimize production but finds it difficult to train others due to the bespoke nature of each project. Quality control remains a challenge when delegating work. He enjoys working with his hands and does not want to fully step away from the craft. He contrasts his approach with a friend who runs a much larger operation but does not earn more.

"Хотелось бы делать стандартные изделия, но сложно обучить людей... мне нравится работать руками, не хочу полностью уходить из процесса." 44:14
Key points:

• Desire to create standard products for efficiency.
• Difficulty in training and maintaining quality.
• Enjoys hands-on work and personal craftsmanship.
• Larger operations don’t necessarily mean higher income.

The video ends with Sergey and the host encouraging viewers to like and comment if they want more content. Sergey’s contact details and Instagram are provided for those interested in ordering concrete sinks, countertops, or other custom concrete products. The host praises Sergey’s passion and professionalism.

"Спасибо большое, что посмотрели... все полезные ссылки на Сергея в описании... можете заказать раковины и столешницы." 47:23
Key points:

• Viewer engagement encouraged.
• Contact info shared for custom orders.
• Host admires Sergey’s dedication and skill.

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This detailed breakdown captures the full journey from starting a handmade concrete business to managing complex projects, client relations, production techniques, and future ambitions, all told through Sergey’s personal experience and passion for his craft.