Трансгуманизм и Технологии: Будущее Креативных Индустрий и Искусства

The video opens with a focus on the intersection of creative industries and the era of transhumanism. The host emphasizes that we live in a time where the so-called Homo Informaticus generation is beginning to influence all societal processes. For those working in creative fields, understanding the mindset and lifestyle of this new generation is crucial, as creative industries often pioneer innovative ideas that later shape other sectors.

"Сегодня мы с вами будем говорить про тренды в креативных индустриях, но связаны они будут в первую очередь с эпохой трансгуманизма... нам как деятелям креативных индустрий очень важно постоянно оборачиваться смотреть и видеть то, чем живут, чем дышат представители Homo Informaticus." 0

Key points:

• The Homo Informaticus generation lives simultaneously in physical and digital realities.
• Creative industries are at the forefront of innovation and influence broader societal trends.
• The discussion will explore how new technologies shape culture and advertising in the transhumanist era.

The host introduces the panel of speakers, each bringing expertise from different creative and technological fields:

• Veronika Melnikova, PR director of RGB Graphics and co-founder of the digital art museum Vozdukh.
• Nikolay Shugaev, internationally recognized conductor and artistic director of the Peledoka ensemble, blending classical music with new technologies.
• Chaitanya Achinchlikar, a creative industry professional.
• Ivan Shvaikov, investor and founder of the Futurion figital space in Moscow.
• Andresa Kati, a speaker known for her work in digital activism.

The format includes short presentations followed by a discussion and Q&A.

"Наши уважаемые спикеры... подготовили небольшие презентации... расскажут основные моменты... связанные с новыми технологиями." 0:57

Key points:

• Diverse expertise covers advertising, classical music, digital art, and tech-driven spaces.
• Presentations will highlight current trends and future possibilities.
• Audience engagement through questions is encouraged.

The host explains transhumanism as a philosophical and technological movement predicting the fusion of biological and technological structures, such as cyborgs and biological chips. Homo Informaticus are individuals living in both physical and digital realities, where digital interactions are a direct extension of their physical selves.

"Трансгуманизм — это философское и технологическое движение... слияние биологической структуры и технологической... Homo Informaticus — это те люди, которые живут параллельно в двух реальностях." 3:21

Key points:

• Transhumanism anticipates human evolution enhanced by technology.
• Cyborgs and biochips are early manifestations of this fusion.
• Digital reality is not separate but integrated with physical human experience.

Veronika discusses how digital technologies are transforming outdoor advertising, highlighting current innovations and future trends:

• Use of holograms (e.g., Hugo Boss campaign in London).
• Drone shows setting new Guinness World Records.
• Transparent film-based advertising that can turn any surface into a digital display.
• LED fabric technology used in fashion and drone displays.
• The rise of contextual advertising agents powered by AI that adapt content based on weather, pedestrian traffic, and social media trends.
• Challenges include high costs, moderation of AI-generated creatives, and legal regulations.

"Наружная реклама стала цифровым медиа... Россия — вторая страна в мире по доле цифровизации наружной рекламы." 7:47

"Появляется новый тип креативщика — алгоритмический куратор, который не создаёт креатив вручную, а создаёт систему." 14:09

Key points:

• Digital outdoor advertising is evolving into a dynamic, context-aware medium.
• AI agents analyze real-time data to customize advertising content.
• Human oversight remains essential due to moderation and quality control.
• Digital art is becoming a cultural force beyond traditional gallery spaces.
• The Vozdukh project broadcasts digital art on media facades, expanding cultural access.

Veronika addresses the critical question of whether AI-generated advertising can evoke genuine emotions, which are essential for consumer engagement. She argues that while AI can generate content, the generation of meaningful sense and emotion remains a human domain. The future creative curator will guide AI tools rather than be replaced by them.

"За человеком остаётся генерация смыслов... искусственный интеллект — это инструмент." 16:22

Key points:

• Emotional resonance in advertising is a uniquely human skill.
• AI serves as a tool to enhance, not replace, human creativity.
• The creative curator’s role will evolve to orchestrate AI-generated content.

Nikolay explores the integration of AI and digital technologies in classical music:

• AI can synthesize music resembling great composers like Bach or Mozart.
• While AI can democratize access and assist in music education, it cannot replace the authenticity and divine spark of human artistry.
• AI may help restore lost scores or complete unfinished works.
• Ethical concerns arise about authorship and the potential devaluation of live performance.
• The ensemble Peledoka collaborates with digital artists to create multimedia concert experiences.
• Upcoming projects include an opera exploring AI’s impact on human life.

"Классическая музыка — это дорогое искусство... искусственный интеллект может повысить массовость, но и составить плохую службу исполнителям." 19:58

"Божественная искра, вдохновение и талант — это удел человека." 26:15

Key points:

• AI is a powerful assistant but cannot replicate human emotional depth in music.
• Live performance remains irreplaceable due to its spontaneity and emotional connection.
• Collaboration between musicians and digital artists enriches cultural experiences.
• Ethical and economic challenges accompany AI’s rise in music.

Ivan presents Futurion, Russia’s first large-scale figital (physical + digital) space, which opened in late 2024 at VDNH, Moscow:

• The space has attracted 200,000 visitors in six months.
• It features immersive technologies such as holograms, robot shows, drone shows, exoskeletons, and 360-degree projections.
• These technologies create "wow effects" that engage audiences emotionally.
• Plans to open a similar space in Saint Petersburg by the end of 2025.
• Challenges include high costs and the need for specialized expertise to adapt technologies locally.

"Обычный физический бизнес начинает применять вау-эффекты, чтобы цеплять людей и дарить эмоции." 30:47

"Экзоскелеты — это тренд, который усиливает образ человека и вызывает максимальный вау-эффект." 35:09

Key points:

• Figital spaces blend physical and digital experiences to captivate audiences.
• Cutting-edge tech like exoskeletons and holograms are central to immersive art.
• Russia is developing its own scene despite financial and technical hurdles.
• Future events may showcase these technologies in creative performances.

Chaitanya discusses the rapid growth of creative industries driven by successive waves of technology:

• From the introduction of the cellphone to post-production digital tools and VR.
• Each technological leap has expanded creative possibilities and audience engagement.
• The creative industry’s evolution is tightly linked to technological innovation.

"Over the last 40 years, the creative industry has grown primarily because new technologies have come." 37:10

Key points:

• Technology is the engine behind the expansion of creative industries.
• New tools continuously redefine how creativity is expressed and consumed.
• The future will likely see further integration of AI and immersive tech.

Andresa shares her experience as a digital activist in Brazil, focusing on combating misinformation:

• Uses TikTok to raise political awareness among youth.
• Faces challenges with the widespread use of AI to create fake news.
• Employs AI tools to generate memes and humorous content to engage audiences.
• Highlights the polarized political climate and the importance of truthful information.

"В Бразилии мы очень много используем искусственный интеллект, чтобы создавать мемы и юмор... но, к сожалению, AI также часто используется для создания фейковых новостей." 45:03

Key points:

• AI is a double-edged sword in digital activism.
• Creative use of AI can educate and engage, but it also fuels misinformation.
• Social media platforms like TikTok are vital for reaching younger generations.

The panel discusses the prospects of integrating AI directly with the human brain via biochips:

• Neuralink and similar projects are already conducting successful human trials.
• Experts predict significant advances within 5-10 years.
• Ethical and societal implications are considered, including concerns about control and privacy.
• The hope is that such technologies will enhance human cognitive abilities without compromising autonomy.

"Илон Маск сделал чип... уже есть успешные кейсы... вопрос 5-10 лет, и точно улучшения будут." 46:52

"Очень важно использовать искусственный интеллект в пользу общества, а не во вред." 51:35

Key points:

• Brain-computer interfaces are transitioning from theory to reality.
• The timeline for widespread adoption is within a decade.
• Regulation and ethical oversight are critical to ensure beneficial outcomes.
• The discussion references Black Mirror as a cautionary cultural touchstone.

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This detailed breakdown captures the rich dialogue from the forum, highlighting how transhumanism and emerging technologies are reshaping creative industries, culture, and human experience. The speakers collectively emphasize the balance between technological innovation and preserving human creativity, emotion, and ethical responsibility.